Facebook spokesperson, Matt Hicks is quoted in a DM News article as saying that it's becoming more and more important for people to stay connected with their personal and professional networks. Those in and out of employment need to stay in touch and build their networks to find their next job and also get advice.
It's also interesting to see from the recruiter's angle that the potential of social sites like Facebook is gaining greater attention. Firms of all sizes are establishing a social web presence as a means of reaching out to potential recruits. Ernst and Young and JP Morgan are but a few examples.
Alongside this recruiters are taking advantage of the amazingly sophisticated ad targeting available on Facebook and other social web sites. For example you can control the presentation of your ad so it only appears to users in certain geographical locations, with particular experience, education or who have worked for certain companies. What's interesting to organisations is that they can reach out to both active jobseekers and also passive candidates. It enables a sort of online headhunting to be much more widely used.
The social web allows people to connect on the basis of very very specific niche interests and expertise. This means it is becoming possible to recruit with incredibly specific requirements, where previously only broad experience might have been requested.
Of course this brings implications for the candidate - if they have no online presence, or their profile lacks details about the specific experiences and expertise they have, then they won't learn of new opportunities.
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